Privacy Policy

Last updated: January 15, 2025

Our Commitment to Your Privacy

At Zapik, we believe privacy is a fundamental right. We're committed to being transparent about what data we collect, why we collect it, and how we protect it. This policy explains how we handle your information while providing you with contextual intelligence for better decision-making.

1. Information We Collect

1.1 Information You Provide

  • Account Information: Email address, name, and profile preferences when you create an account
  • Decision Preferences: Your choices, feedback, and preferences to improve our recommendations
  • Communications: Messages you send us for support or feedback

1.2 Information We Collect Automatically

  • Location Data: Approximate location to provide contextual recommendations (with your permission)
  • Usage Data: How you use the app, features accessed, and interaction patterns
  • Device Information: Device type, operating system, app version, and unique device identifiers
  • Contextual Data: Time of day, weather conditions (from third-party services), and calendar availability (with permission)

2. How We Use Your Information

We use your information to provide and improve Zapik's contextual intelligence features:

  • Personalized Recommendations: Analyze your preferences and context to suggest relevant food, entertainment, and clothing options
  • Contextual Intelligence: Use location, time, and environmental data to adapt our interface and suggestions
  • App Improvement: Understand usage patterns to enhance features and user experience
  • Customer Support: Respond to your questions, requests, and provide assistance
  • Safety and Security: Protect against fraud, abuse, and technical issues

Contextual Intelligence Explained

Zapik's core feature is understanding your context to make better decisions for you. This means we analyze patterns like "you prefer comfort food when it's raining and you're at home" or "you need quick energy options when you're at the office in the afternoon." This analysis happens locally on your device whenever possible.

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information only in these limited circumstances:

  • Service Providers: Trusted third parties who help us operate the app (cloud storage, analytics, customer support)
  • Legal Requirements: When required by law, court order, or to protect rights and safety
  • Business Transfers: In connection with mergers, acquisitions, or asset sales (with continued privacy protection)
  • With Your Consent: Any other sharing will require your explicit permission

4. Data Security

We implement industry-standard security measures to protect your information:

  • Encryption: Data in transit and at rest is encrypted using AES-256 encryption
  • Access Controls: Strict employee access controls and authentication requirements
  • Regular Audits: Security assessments and vulnerability testing
  • Local Processing: Preference learning happens on your device when possible to minimize data transmission

5. Your Privacy Rights

You have control over your information:

  • Access: Request a copy of your personal information
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your account and associated data
  • Portability: Export your data in a standard format
  • Opt-out: Disable location tracking, analytics, or marketing communications

6. Data Retention

We retain your information only as long as necessary:

  • Account Data: Until you delete your account
  • Usage Data: Aggregated and anonymized after 24 months
  • Preference Data: Until you reset preferences or delete account
  • Support Communications: 3 years for quality assurance

7. Location Data

Why Location Matters for Zapik

Location is essential for our contextual intelligence. Knowing whether you're at home, work, or shopping allows us to provide dramatically different and more relevant suggestions. You can control location access in your device settings, but this will limit Zapik's contextual features.

  • Permission Required: We only collect location data with your explicit permission
  • Approximate Location: We use general location (city/neighborhood level) rather than precise coordinates
  • Local Processing: Location patterns are analyzed locally when possible
  • Easy Control: Turn off location access anytime in your device settings

8. Children's Privacy

Zapik is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it immediately.

9. International Data Transfers

Your information may be processed in countries other than your own. We ensure adequate protection through:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions for data transfers to approved countries
  • Other appropriate safeguards as required by applicable law

10. Changes to This Privacy Policy

We may update this privacy policy occasionally. We will:

  • Notify you of significant changes through the app or email
  • Post the updated policy with a new "Last updated" date
  • Obtain your consent for material changes that affect how we use your information

11. Contact Us

If you have questions about this Privacy Policy or your data, please contact us:

Email: privacy@zapik.app
Address: Zapik Privacy Team
Madrid, Spain

Our Privacy Promise

We built Zapik because we believe technology should make decisions easier, not more complicated. Your privacy is not just a policy for us—it's a core value. We will never sell your data, and we're committed to being transparent about how we help you make better decisions while respecting your privacy.